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Heinz (Ketchup Brand)

Typography:– define a set of typefaces used for all communications.– define a generic layout (line height, text treatment etc) on the brand Heinz. – Define…

Typography:– define a set of typefaces used for all communications.– define a generic layout (line height, text treatment etc) on the brand Heinz. – Define a tone of voice with colours (warm, cold, fresh, active, dynamic)– Define a style of images (use stock images).– Define its brand value– Define and add branding elements (images included)
– Find the following brand related communication:Brand guidelines (sometimes referred to as brand manual, design manual/guidelines, corporate design manual/guidelines) rather difficult to find, but possible.Annual reports of the last 5 years. Brand elements, such as logo, product images, historical images most brands have an extensive investor relations/press area on their website, those pages can be a resource for brand information as well.
–  Make a moodboard of every branding element:
collate image style and colours into one moodboardlist the corporate typography and unique features

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