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Designing a Strategic Marketing Plan: Overview and Theme

Product Part 1: Marketing Goals/Expected Outcomes 150 wordsWritten suggestion: Briefly describe what the important results yourproduct/service/offer is expecting to achieve (increased sales, etc.) How will…

Product
Part 1: Marketing Goals/Expected Outcomes 150 wordsWritten suggestion: Briefly describe what the important results yourproduct/service/offer is expecting to achieve (increased sales, etc.) How will you measureyour success (monetary amount/value of sales, etc.)
Part 2: Target Market Description 150 wordsWritten suggestion: You must also provide a detailed profile of the demographics ofyour intended target market who will you be attracting? You should include at leastthe following information about your intended target market. Age Social status Family status Income What does the customer what from you product/service/offer? Unique needs, attitudes, behaviors What needs will your product/service/offer satisfy? How will you meet thoseneeds? Attitudes (budget conscious, tight budget or easy spender) Information needs (what do your investors need to know about your business?Where will you provide it? Media preferences (TV, social media, print)
Part 3.1 Name/Logo/Slogan 100 wordsWritten suggestion: Describe your product/service/offer name, logo, slogan/tag line, etc.Include why you selected this name and design. How does it promote the image of yourproduct/service/offer? Discuss the impact of your tag line on your intended target marketsegment. Also explain how you will incorporate this element into your marketing efforts.
Part 3.2 Merchandising 100 wordsWritten suggestion: Business offer a variety of novelty items to drive sales. This section ofyour report should include a description of the type of merchandise you plan to sell withyour product/service/offer name on it. You must not only list the type of merchandise,but also answer all parts of the marketing mix for them. (Where will you sell? At whatprice? How will people know about your merchandise? What will be available?)
Part 4: Positioning Strategic Partnership or Sponsorship 100 wordsWritten suggestion: Explain what is unique about your target market and how you planto address this. What about your product/service/offer or your marketing mix are theunique and identifying qualities that are important to your target market?Many business endeavors team up with other well-known business/celebrity to identifywith potential customers. Name two major companies/celebrities that your business willpartner with for marketing purposes. Explain why you chose these companies/celebritiesand the benefits to both your product/service/offer and the companies/celebrities.Explain why this is a beneficial partnership for both of you.What are your plans for employing their name/image with respect to your marketingefforts? Explain what they will do to promote your product/service/offer and how you willrecognize them.
Part 5: Product/Service/Offer 100 wordsWritten suggestion: Describe your product/service/offer. Describe your ideas and justifyyour pricing decisions, what is the value of your product/service/offer to the customer?

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