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MBA501 Dynamic Strategy and Disruptive Innovation

Assessment Title: Business Portfolio Analysis & Disruptive Innovation Assessment task You are required to review an organisation case study, including information about the organisation’s internal…

Assessment Title: Business Portfolio Analysis & Disruptive Innovation
Assessment task
You are required to review an organisation case study, including information about the organisation’s internal structure, market research techniques, and the approach to R&D. The case study will also include information regarding relevant regulation and economic conditions affecting the organisation. The case study will be shared in week 09. The content for this assignment will mainly come from workshops 9, 10, & 11.

Assessment Description
This assessment focuses on strategies organisation could adopt to face the challenges coming from disruptive innovators and how organisations can become disruptive innovators. You are required analyse the ability to disrupt and face disruptions from four perspectives; internal, external, marketing and technology. The recommendations should focus steps the organisation can take to improve its innovative capabilities. This assessment concentrates on your ability to analyse the qualities and characteristics of disruptive innovation. It also assesses your understanding of how to apply disruptive innovation-related principles into real-world scenarios, thereby building an innovative culture throughout the organisation.
Assessment Instructions
Disruptive Innovation capabilities
You must record a Disruptive Innovation Video Presentation reflecting on the organisation’s capacity to innovate from the following perspectives:
A. Internal perspective
Prepare an analysis of the key internal factors (culture, structure, resource allocation, and human resources) impacting the organisation’s innovative capacity and offer recommendations.
B. External perspective
Prepare an analysis of the key external factors impacting the organisation’s innovative
capacity and offer recommendations.
C. Marketing perspective
Prepare an analysis of the key marketing and customer-related factors impacting the organisation’s innovative capacity and offer recommendations.
D. Technology perspective
Prepare an analysis of the organisation’s innovative processes and whether they enhance the organisation’s innovative capacity and offer recommendations.
In preparing for this assessment, you must note the following aspects: The video recording should not exceed 10 minutes. The three-page summary. Should indicate the key points presented in video with relevant citations and references. Should contain a brief introduction, external, internal, marketing and technology perspectives as separate headings and a conclusion. Important to indicate the recommendations under each perspective. You are not expected to research the industry mentioned in the case study. The focus should be on researching, analysing, and applying disruptive innovation-related theories, concepts, and scholarly views. Concepts relevant for this assignment are in workshops 9, 10, and 11.
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